The new State Farm logo was designed by the firm Chermayeff & Geismar & Haviv. The new logo simplified the design of the three ovals, and it removed the text “Mutual Automobile Insurance Company.” The logo was also changed to a brighter red and white color scheme. However, in 2012, State Farm decided to give its logo a modern makeover. The logo remained largely unchanged for the next 50 years. The logo was also changed to a red and white color scheme. The ovals represented the three main types of insurance that State Farm offered at the time: auto, fire, and life. In 1936, the logo was updated to include three horizontal ovals. The logo was red, white, and black, and it featured a stylized image of a car in the center. It was a simple, round emblem with the words “State Farm Mutual Automobile Insurance Company” written around the perimeter. The first version of the State Farm logo was created in 1923. The simple, yet iconic design has been around for over 90 years, and it has helped to make State Farm one of the most trusted brands in the insurance industry. The State Farm logo is one of the most recognizable logos in the world. With over 19,000 agents and nearly 58,000 employees, State Farm is dedicated to assisting policyholders in protecting what matters most to them. Initially focused on auto insurance, the company expanded its offerings over the years to include home insurance, life insurance, health insurance, and a variety of financial services. Mecherle, State Farm has a long-standing history of providing insurance coverage to millions of customers. Offering a wide range of insurance products and financial services, the company has built a reputation for reliability, customer service, and commitment to its policyholders.įounded in 1922 by George J. With a strong presence in the United States and Canada, State Farm has become a trusted name in the insurance industry. State Farm is a well-known insurance company that has been serving customers for nearly a century.
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